![Logo Heart](https://www.greenervillage.ca/wp-content/uploads/2024/04/Logo-Heart.png)
THRIVE
Join the Rescue
Feed the Future
![Grow Sustain Thrive](https://www.greenervillage.ca/wp-content/uploads/2024/04/Grow-Sustain-Thrive-1.png)
Our Story
In Fredericton, 1 out of every 10 people will visit Greener Village for assistance
Since 2021, Greener Village has witnessed an increase of 40% year on year in client demand
Providing 125,000 meals in approximately 2,100 grocery baskets per month
Each year there are over 58,000 visits for our services
![rescuing food feeding community capital campaign design](https://www.greenervillage.ca/wp-content/uploads/2023/06/Thrive-Heart.png)
People in NB are going hungry
Food insecurity in New Brunswick is a growing concern, worsened by crises like the COVID-19 pandemic, inflation, and ever increasing cost of living.
Greener Village has launched the THRIVE campaign, our solution to this growing but solvable problem.
Our goal is to build the first Perishable Food Rescue Centre in Atlantic Canada.
This initiative will not only address hunger but will also reduce food waste and provide more nutritional food options.
Our Solution
How am I going to feed my family today?
![rescuing food feeding community capital campaign design](https://www.greenervillage.ca/wp-content/uploads/2023/06/Thrive-Heart.png)
Meeting the challenge
Our Society is facing a conundrum. As food prices soar to historic highs, the amount of food waste is also rising.
![Discarded Food](https://www.greenervillage.ca/wp-content/uploads/2024/05/Discarded-Food.jpg)
From farms to supermarkets, tons of perfectly good, nutritious food gets thrown out daily. Yet, people like Nora and her children, Malik and his immigrant parents, and Lydia continue to go hungry.
![Going Without](https://www.greenervillage.ca/wp-content/uploads/2024/05/Going-Without.jpg)
Families are left to skip meals. Seniors can’t afford groceries. Children are left without adequate nutrition. Adults who experience food insecurity are more likely to develop chronic conditions, like diabetes and depression.
![Nutritional Consequences](https://www.greenervillage.ca/wp-content/uploads/2024/05/Nutritional-Consequences.jpg)
Hungry children and adolescents are more likely to have behavioural issues and experience difficulty with memory and learning, affecting school results. This leads to social exclusion, adds barriers to living a full life, and spirals into huge costs for society.
The challenges surrounding fresh food in the province’s Food Bank Network are related to space, waste, distribution capacity and availability.
The Food Rescue Centre will address all these challenges not only for Greener Village’s Fredericton Food Bank, but for the other 11 food banks in the Greater Fredericton Area and throughout New Brunswick.
Growing our capacity to feed more people.
This facility, the first of its kind in Atlantic Canada, will receive, recover, and distribute fresh foods that are destined for waste to increase our capacity to feed the 25.6% of New Brunswickers who are experiencing food insecurity.
Our aim is to get at least 60% fresh food in each hamper.
The THRIVE campaign will allow us to create $4 million in food each year; for every $1 spent, we will create and preserve $5 to $11 of value-added, freezer-stable food items for redistribution to over 70 food focused organizations through Food Depot Alimentaire’s (FDA) network.
These organizations include homeless shelters, community kitchens, and school nutrition programs.
In addition, it will help us divert thousands of pounds of food from landfill.
The Food Rescue Centre will work with local farmers and producers to collect and process a large amount of food during harvest time in New Brunswick.
This will help extend the food’s shelf life for distribution to food banks and non-profits during winter.
The initiative will also promote increased agricultural production and reduce food waste in the area.
With the support of our community, we can make sustainable, impactful changes province-wide.
Frequently Asked Questions
Millions of Pounds of Food Wasted Here At Home
Food wastage is a significant problem in Canada. According to Second Harvest, Canada’s largest food rescue organization, 58% of food produced in Canada is not eaten. 32% of that food can be rescued, which is enough food to feed every Canadian for five months.
In Atlantic Canada, 457,138,000 pounds of food are estimated to be available for rescue.
![S6 – Wasted Food Basket](https://www.greenervillage.ca/wp-content/uploads/2024/05/S6-Wasted-Food-Basket.png)
Think about it: All of the imperfect and bumpy vegetables that are perfectly healthy but don’t make it to the shelves because they aren’t “pretty enough.”
All the thrown-out produce within best before dates could be rescued, flash frozen, and transformed into stable, healthy food.
All past due perishable food that we currently throw away can be composted and used for animal feed, fertilizer, and gardening.
![NB Food Waste Map](https://www.greenervillage.ca/wp-content/uploads/2024/05/NB-Food-Waste-Map-1024x937.png)
In 2023 Alone, Greener Village had…
Greener Village owns the 13.3 acre property at 686 Riverside Drive in Fredericton. It currently houses a 10,500 square foot building with a large area that is now cleared and ready for construction. Our plan is to refurbish the existing infrastructure and expand our physical footprint.
![547kg greenhouse food](https://www.greenervillage.ca/wp-content/uploads/2024/05/547kg-greenhouse-food.png)
![59238 ppl svd](https://www.greenervillage.ca/wp-content/uploads/2024/05/59238-ppl-svd.png)
![304 hrs food literacy](https://www.greenervillage.ca/wp-content/uploads/2024/05/304-hrs-food-literacy.png)
![3M food distriubuted](https://www.greenervillage.ca/wp-content/uploads/2024/05/3M-food-distriubuted.png)
![21206 food hampers](https://www.greenervillage.ca/wp-content/uploads/2024/05/21206-food-hampers.png)
With Your Support, the Food Rescue Centre will help all of New Brunswick THRIVE
We’ll be able to work with more farmers and food producers to rescue good food from being wasted. Thousands of tons of food that would otherwise be thrown out will instead be recovered and transformed into nutritious meals for our community.
From a skill-building perspective, our enhanced learning kitchen will provide cooking classes, training opportunities, as well as work experience for individuals seeking to enter the production and foodservice industries. These experiences will help people earn an income to support themselves and their loved ones.
Your donation to this innovative and bold project provides us with an opportunity to rescue food and feed community. Through your generosity you will provide people with an answer to the question, “How am I going to feed myself and my family today?”
You will help Nora put food on the table for their children.
You will help Malik afford medicine and food for his immigrant parents.
You will help Lydia access an alternative source for healthy food options.
Cabinet Members
![Blair-Hyslop](https://www.greenervillage.ca/wp-content/uploads/2024/05/Blair-Hyslop.jpg)
Blair Hyslop
Campaign Chair
Co-owner and CEO, Mrs. Dunster’s
![Kerry-Wells-e1707496973746-600×598](https://www.greenervillage.ca/wp-content/uploads/2024/05/Kerry-Wells-e1707496973746-600x598-1.jpg)
Kerry Wells
President, The Ginger Agency
![Nick-Norrad](https://www.greenervillage.ca/wp-content/uploads/2024/05/Nick-Norrad.jpg)
Nick Norrad
Spacek Armstrong & Norrad Chartered Accountants
![Candace-Sears](https://www.greenervillage.ca/wp-content/uploads/2024/05/Candace-Sears.jpg)
Candace Sears
KPMG Canada
![ANDREW_](https://www.greenervillage.ca/wp-content/uploads/2024/02/ANDREW_-e1707490317851.jpeg)
Andrew Bedford
Co-CEO, The Hartt Shoe Company & The Ginger Agency
![Cameron-Clark](https://www.greenervillage.ca/wp-content/uploads/2024/05/Cameron-Clark.jpg)
Cameron Clark
Clark Financial Advisory Group
![alex scholten](https://www.greenervillage.ca/wp-content/uploads/2024/02/alex-scholten.jpeg)
Alex Scholten
President, Victory Meat & Produce Market
![Kerry Atkinson](https://www.greenervillage.ca/wp-content/uploads/2024/05/Kerry-Atkinson.jpg)
Kerry Atkinson
VP Operations & Resources, Wilson Insurance Ltd.